You will notice we have a new name for our eNewsletter, Cul.ti.vate, which means to develop or grow and that is our goal with you as partners and resources. 

 

"Silent gratitude isn't much use to anyone."
- G.B. Stern, British Novelist

In 1621, our settlers acknowledged a large autumn harvest feast as one of the first Thanksgiving celebrations in the colonies. It wasn't until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November. Ever since, Americans have used this gathering time to be with family and friends and reflect on those things we are most thankful for in our lives.

So here we are, ramping up to celebrate the anniversary of that first Thanksgiving some 148 years ago. This year, let's take the same reflective approach and apply it to our work worlds.
When was the last time:

• You expressed gratitude to your key customers?
• You recognized a newer prospect for sending a patient your way?
• You were truly grateful for those customers who keep your business viable and you showed it?
• You thought hard about your retention strategies and if they provide the right balance between growth and service?
• You said "thank you" to one of your referring physicians?

This time of year is a good reminder to show your appreciation for your customers—not from only a monetary perspective, but for all they contribute to your relationships. In this issue, we offer some helpful and, we think, creative ways to say "thank you" this season for all of those loyal customers. Read on!