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Healthcare is a competitive marketplace, and much like other 
industries there are key customer groups who generate referral
volumes and/or are the end user of your services.
Beyond a focus on quality & service, it is vital for a healthcare organization to strategically identify its customers and map out an approach to retain existing relationships and build new relationships as well. Ultimately, this approach allows a healthcare organization to gain valuable customer insight that can lead to additional product improvements and more satisfied customers.
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