Physician Relations Assessment
Growth and retention of Physician referral business are central strategies for many organizations. Corporate Health Group’s expertise supports you in creating a program with measurable results. Partnering with hospitals as they develop or enhance their physician relations programs is one of the things we do best.
Because each medical staff and marketplace has its own challenges, our ability to customize a physician relations approach is critical. We offer support in the strategy, planning, staffing and compensation, implementation, training and coaching for new programs and existing programs.
Creating a Strategy
At Corporate Health Group, we realize each medical staff and hospital or system environment is unique; therefore, the strategic approach must be aligned with the specific nuances of the marketplace.
Corporate Health Group Strategy Sessions provide cost-effective methods to get the leadership team on board, create a strategic vision for a new or enhanced program and define the next steps in development and implementation. We work with you to:
- Review your current situation and build an understanding of your expectations for the program.
- Spend time on-site to gain input, learn concerns of the leadership team and validate the organization’s strategic direction.
- Lead key organization stakeholders in a roll-up-the-sleeves, strategy development and work-planning session.
| Building a Program
Corporate Health Group believes the best physician relations programs are built with a blend of intuitive market thinking and a clear understanding of data-driven market opportunity. This requires a heavy-duty market trend evaluation and a clear understanding of which physicians have relationships and send referrals that create the service-line referral patterns.
We assist our clients in building programs by:
- Clearly identifying the current market by service and by the specific physician who admits to and refers to that service.
- Blending this analysis with team insights, competitive analysis and strategic desires
- Crafting a tactical business plan that identifies opportunity, key messages and success measurements.
- Providing full planning or facilitating your internal planning process. In either regard, it takes.
| Determining Staffing Structure
Corporate Health Group knows there is no perfect reporting structure and staffing model for your physician relations program. The reality is that it’s subject to the intricate personality of your organization. We also know the people part of your program is enormous.
Corporate Health Group helps define a model – structure, staffing and compensation – to give your program its best opportunity to succeed. We also support the ongoing development of the team, whether that’s through classroom sales training, one-on-one field assessment and coaching, or mentoring for sales leadership. We help evaluate options and provide pros and cons for each model.
| Measuring Success
Today’s healthcare environment demands accountability. Corporate Health Group works from the business plan to determine current trends and the integrity of current tracking systems. From there, measurement models can be crafted that include tracking of activity and results.
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Nurture Physician Relationships. Corporate Health Group helps a hospital to put together a physician network development strategy. 
