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Shore
Up Your Programs and Look for Opportunity
Letter from Carolyn
Merriman, President
How are your organization and programs holding
up? It’s a tough time to be in this
business, but we believe this climate offers
a lot of opportunity, too.
In this issue, we’ve identified ways
to shore up your current strategy and options
you may not have considered until now.
>> Read Full Article
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Survival
of the Fittest—and Smartest
Author: Carolyn Merriman,
President
As our economy experiences fits and starts
with ethics, war and economic uncertainties,
these elements have had a lasting impact on
employment and occupational health programs.
To survive, it takes not only staying power,
but also a commitment to build a sound strategy
and carry it out in every aspect of your program
and organization. >>
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Relationship:
Nice Word, Great Approach — If It’s
Done Right
Author: Kriss Barlow,
RN, MBA, Senior Consultant
Have you counted the use of the word relationship
in recent brochures or publications? In
some respects, it’s become a word
that’s lost its meaning. However,
it’s still a word that holds important
power in creating a strong strategy in your
organization—when it’s used
and done right.
>>
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The Marketer’s Role in Workforce
Issues
Author: Kriss Barlow,
RN, MBA, Senior Consultant
“Our hospital used to be THE place
to work. We were selective and the best
nurses in the city wanted to be part of
our team. Since then, what a change! Now,
Marketing has been asked to get involved
in recruitment. It makes sense, but what’s
the best way to help?”
Many hospitals across the country have faced
significant challenges in getting adequate,
qualified staff to meet their needs. >>
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Business Arrangements with Physicians
and Referring Hospitals: Risky Business
or Safe Sailing?
Author: Kathy
Zeitz, JD, Guest Contributor
If you have begun to develop a regional
referral strategy, committed specialty physicians
are a key component of your plan. When you
decide to partner with your orthopedic group
to earn the referrals of rural hospitals
and physicians, you may be entering dangerous
territory from a legal and regulatory perspective.
>>
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For Some, a Better Mousetrap
By Allison McCarthy,
Consultant
Steep cuts in Medicare reimbursement rates,
skyrocketing premiums for medical liability
insurance, and mountains of managed care
paperwork have squeezed physicians into
a corner. Frustrated because they spend
less time with patients and more time with
bureaucracy, and exasperated because they
work longer hours for less income, some
physicians are contemplating leaving the
profession altogether. >>
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It's
About Time: A Concierge Practice
Richard Delany, MD, FACC, an internal medicine
physician in Milton, Massachusetts, wanted
more time with his patients: time to listen,
time to educate, time to implement preventive
strategies, time to coordinate total care.
>>
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CHG Book Review:
The Four Obsessions of an Extraordinary
Executive: A Leadership Fable
Review by: Cydney
Koukol, Communication Strategies
Author: Patrick Lencioni © 2000, Jossey-Bass
Hooked. As I read this book I was reeled
in. What were those four obsessions on that
piece of paper? And, once uncovered, how
simple and practical they seemed. Elusive
to one executive, critical to the other—the
four obsessions/disciplines were an outcome
of one having become “lost in the
weeds” in his own company.
>>
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