E Newsletter - March 2003

March 2003 Your CHG Newsletter has arrived! Here's what you will find in this issue:			Dear Readers
			Credibility in Communicating with Physicians
			Team-Building Within Your Physician Relations Program
			Reach Out to Physician and Employer Customers
			CHG Calendar of Events
			Case Study: CHRISTUS Schumpert Health System’s Customer Focus

Dear Readers,
Letter from Carolyn Merriman, President

This month, our focus is on customer relationships. Whether your customers are defined as internal or external, there’s no doubt their continued support of your organization is invaluable. So we’ve provided some insight and information about what it takes to communicate with your customers, keep them coming back – and help them spread the word about your organization. >> Read Full Article

Credibility in Communicating with Physicians
Author: Kriss Barlow, RN, MBA, Senior Consultant

While communication woes can happen with a variety of people, many in healthcare say they wish they felt more comfortable interacting with their medical staff. There’s an inherent challenge in learning how to speak the language of a customer who’s often short on time – but who’s an integral part of your marketing strategy.
>> Read Full Article

Team-Building Within Your Physician Relations Program
By Allison McCarthy, Consultant

Physician relations reps are key players in promoting your organization’s distinguishing clinical and service features. They develop and expand the referral relationship, problem solve and facilitate solutions, and gather valuable information about referral patterns, and practice strengths and weaknesses. But how can you create an environment where everyone is motivated to contribute his or her best? Consider these team-building strategies: >> Read Full Article

Reach Out to Physician and Employer Customers
Author: Carolyn Merriman, President

Seems as if we’re always torn between the quest to find new revenue or referral opportunities and how to implement them. As you work on your customer relations strategy this year, here are some points to ponder. >> Read Full Article

CHG Calendar of Events

Call us at (888)334-2500. >> Events Page

Case Study: CHRISTUS Schumpert Health System’s Customer Focus

CHRISTUS Schumpert Health System has had its share of challenges in recent years. The Shreveport, Louisiana, health system was dealing with a constrictive managed-care environment and watched its competitor move further into the market, build new hospitals, and lure away dozens of its physicians. >> Read Full Article

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