The
best physician
relations programs
are built with a blend of intuitive
market thinking and a clear
understanding of data-driven
market opportunity.
This begins by clearly identifying
the current market by service
and by the specific physician
who admits to and refers to
that service. This analysis
is blended with team insights,
competitive analysis and strategic
desires to craft a tactical
business plan that identifies
opportunity, key messages and
success measurements.
How
does it work? Corporate
Health Group can provide
full planning or facilitate
your internal planning process.
In either regard, it takes heavy-duty
market trend evaluation, and
a clear understanding of which
physicians have relationships
and send referrals that create
the service-line referral patterns.
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