Corporate Health Group - experience. insight. impact.

August Issue | 2009

Putting Your Focus on the Customer

Making your customer feel as if he matters most is a key to creating the ideal customer experience. This month, we explore ways to align your organization so that everyone focuses on the customer. Do you really know what happens to issues brought to light by customers? Are you sure that everyone in the organization knows how to handle those situations? Obviously, none of this focus occurs without strong leadership, so we've also provided some tips for strengthening those skills. From understanding the employer customer to considering how issues get resolved for the customer, this issue will help to sharpen your focus. Read on!

Value of the Employer as Customer
5 Ways to Boost Your Leadership Skills
Strengthen Your Sales Efforts through Effective Issue Resolution
Value of the Employer as Customer
Value of the Employer as Customer

In 2008, healthcare spending in the United States reached $2.4 trillion, and was projected to reach $3.1 trillion in 2012. Healthcare spending is projected to reach $4.3 trillion by 2016. U.S. employers are undoubtedly one of the most crucial customers for hospitals today. Struggling to contain skyrocketing healthcare costs, businesses are eager to partner with providers that can help them decrease their expenses, increase their profits, enhance employee productivity, and bolster their competitive standing.

Market research indicates that employers today want:

  • One-stop shopping.
  • Easy access to care and services.
  • Value-added services.
  • Satisfaction with health plans.
Employers typically perceive quality to be consistent among hospitals and physicians. More than ever, they aggressively shop for partners that can help them proactively manage healthcare costs and get top value for their dollar. They also want long-term savings strategies and disease management programs that can give them a competitive advantage in worker retention and productivity. Finally, employers want to connect with providers that are interested and willing to work with them on both work and group health issues.

Read the complete article >>

 

5 Ways to Boost Your Leadership Skills
5 Ways to Boost Your Leadership Skills

As we reach mid-year, now is the prime opportunity to reflect on the state of your organization and your role in its success. Is your marketplace position what you want? Are you achieving your goals on pace with the original plan? And most importantly, are you - as an individual - doing the right things to help achieve positive outcomes? Are you communicating your role in those outcomes?

Today's healthcare workplace is a frantic environment. But, effecting change in an organization starts with you, as an individual leader. By taking a look inward, you can position yourself as a better leader for your team. You have the tools within you (or can take steps to acquire these tools) to improve the outcomes of projects that you do for your organization. But how do you identify them and use them in your everyday leadership responsibilities?

Even the most seasoned executives among us need to step back and assess how we're doing. Are you truly walking the talk and motivating your team? Consider these five ways to boost your leadership skills.

Read the complete article >>

 

Strengthen Your Sales Efforts
through Effective Issue Resolution
Strengthen Your Sales Efforts through Effective Issue Resolution

Think about how you prepare for a typical sales call to an existing client. You plan your visit. You outline your objectives. Then, you cross your fingers and hope that your customers are delighted with their service experience.

But, what happens when they aren't? The first thing you instinctively do is take a deep breath and ask for more details. You assure the client that this incident isn't typical and make a promise to look into resolving the problem.

If the problem is yours to resolve, you take care of it. But if it's not, there are a number of questions to answer:

  • What department is responsible for this?
  • Who works with the client to resolve the issue?
  • How do you learn whether it's been resolved so you don't encounter dissatisfaction on your next visit?
  • How do you determine how many other companies are having difficulty with the same issues?
Dealing with these issues - and getting answers - is a key role of the occupational health sales team. Yet many are uncomfortable fulfilling it because they are out of touch with what actually happens with the issues once they're found.

In this article we'll look at how to move from a reactive to a proactive approach to issue resolution management and how to create a sales and operations partnership for handling that process.

Read the complete article >>

 

Announcements

See CHG Live!

Make plans to attend sessions by CHG president Carolyn Merriman and CHG consultant Jill Stratton at the SHSMD Annual Conference and Exhibits - Connections 2009. The event will be held September 30-October 3 in Orlando, FL. Click here to learn more.

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Want to strengthen your speaking skills?

If you still get a little tongue-tied in presentations, you're not alone. Many salespeople find they have all the right information, but sometimes fall short in how they communicate it. And that not only can make the difference in if you get the contract, but also in how you're perceived by your customers-both internal and external.

Corporate Health Group can help you over the hurdles, and help you gain the skills to be a better speaker, presenter and leader. Join us this November for the Speaker's Training Camp™! We'll work with you and your team to sharpen your skills and keep you on the cutting edge. Sessions can be done on site or off site, for one person or your entire team.

Off-site sessions are being offered in Lancaster, PA, November 17-18. Sessions are limited to 12 attendees.

Not enough time to get away? Ask about how we can bring our program to your site.

Contact us today for more information!

Looking Forward to Our Next Issue:
  • Case Study: Issue Resolution-It Really Works!
  • Case Study: H2O (Healthcare-To-Organizations) Demonstrates ROI for Employers
  • Book Review
  • Other Tools and Tips

To view all CHG newsletters, please click here
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Share your feedback with us. What do you want to know more about? What are some of the issues you're facing? Your comments will help us zone in on the physician topics of interest to you as we prepare our next issue.