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Think about how you prepare for a typical sales call to an existing client. You plan your visit. You outline your objectives. Then, you cross your fingers and hope that your customers are delighted with their service experience.
But, what happens when they aren't? The first thing you
instinctively do is take a deep breath and ask for more details.
You assure the client that this incident isn't typical and
make a promise to look into resolving the problem.
If the problem is yours to resolve, you take care of it.
But if it's not, there are a number of questions to answer:
- What department is responsible for this?
- Who works with the client to resolve the issue?
- How do you learn whether it's been resolved so you don't
encounter dissatisfaction on your next visit?
- How do you determine how many other companies are having difficulty with the same issues?
Dealing with these issues - and getting answers - is a key
role of the occupational health sales team. Yet many are uncomfortable
fulfilling it because they are out of touch with what actually
happens with the issues once they're found.
In this article we'll look at how to move from a reactive to a proactive approach to issue resolution management and how to create a sales and operations partnership for handling that process.
Read the complete article >>
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