Sales
 CHG Sales Check-Up
We've lived in your shoes and know the challenges of health care sales programs today. Our monthly e-newsletter, CHG Sales Check-Up, features practical information, real-life scenarios and scripting to help you enhance your sales effectiveness.
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At Corporate Health Group, we define sales as “matching the needs of the customer with something you can provide that they value.” We take sales beyond a transactional relationship to help you differentiate yourself from the competition.
Our team has real-life healthcare sales experience, having worked/been in not-for-profit, academic, regional and for-profit environments. We have represented every kind of service line to employers, physicians, consumers and payers.
Corporate Health Group provides healthcare sales training, with courses and workshops on sales planning, prospecting, asking the right questions, managing objections and closing. Our depth of experience adds the perspective needed to customize scripting, strategy and training to your needs.
Indicators for Successful Sales
A Customized Approach
| Indicators for Successful Sales |
Based on our extensive work in healthcare sales and on input from our clients, Corporate Health Group has identified the key indicators for a successful sales effort including:
- Leadership commitment.
- A strategic focus.
- Clearly defined outcomes supported by a plan.
- The correct structure.
- Staff selection.
- Staff training.
- Infrastructure (data, tracking and reporting systems, staff performance, and compensation and issue-resolution process).
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| A Customized Approach |
Healthcare is a very competitive and cluttered marketplace, and like other industries there are key customer groups who generate referral volumes and/or are the end user of your services. Corporate Health Group helps organizations strategically identify their customers and map out an approach to retain existing relationships and to build new relationships.
Ultimately, our approach allows a healthcare organization to gain valuable customer insight that can lead to additional product improvements and more satisfied customers.
Corporate Health Group customizes an approach to fit your desired outcome using any or all of these strategies:
- Input gathering.
- Assessment of your needs.
- Strategy and model development for a sales approach that fits your organization.
- Sales team development through training link to training pages or field coaching.
- Infrastructure, operations and tool development to support the sales effort, including tracking and reporting systems, performance and compensation analysis and/or sales management process analysis.
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