Marketing
Instead of approaching audiences only from the provider’s perspective, Corporate Health Group helps you see your organization through your customers’ eyes. Our team of communication experts listens to the views of prospective patients, physicians and employers – the people you want to reach. Then we work with you to develop a marketing plan that fits your unique needs and builds your brand.
Corporate Health Group’s marketing support includes support with business plans, marketing audits and assessments, strategy development and implementation plans. We can work with your internal team or your agency of choice.
Strategy Development
Branding Strategy
Planning Services
Communication Support
Strategy Development
An effective marketing strategy begins and ends with your brand. Corporate Health Group creates and defines solid, strategic brand identities for our clients by utilizing a strategic brand development process. We carefully analyze audience perceptions, market factors and competitive information to enable you to solidify a differentiating brand position. We work with you through this entire process - from idea generation to implementation - and we will arrive at a unique market identity that your organization will own forever. Finally, we will bring this identity to life by developing an image that is strategically consistent and market competitive. |
Branding Strategy
Branding is all about perception, and Corporate Health Group believes the adage “perception is reality” to be especially true in healthcare. A brand strategy allows your organization to articulate:
- Who it is.
- What it stands for.
- How it can demonstrate that message in a meaningful fashion.
Brands are the sum of every experience, communication and human touch that a key audience encounters with the organization that carries the brand – from billboards to billing statements. Corporate Health Group can help clearly define your brand and differentiate you from your competition, allowing your organization’s marketing efforts to succeed. |
Planning Services
Many healthcare organizations have top-notch planners who assimilate data and analyze marketplace trends. Whether you are fortunate enough to have a planner, or to be one, sometimes it helps to have an outside perspective or someone to pitch in and create the plan when your plate is too full.
Corporate Health Group assists our clients with business plans, service line and physician relations plans and medical staff development plans. After spending time learning why you want a plan, what you need and how you intend to use it, we develop a plan that is very market and organization specific. Plans include:
- Summary findings of data, interviews and perception studies.
- Recommendations for the path forward.
- Suggested actions plans and tactical details.
- Outcomes and measurement.
- Accountabilities.
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Communication Support
Corporate Health Group understands the importance of your message and how it is presented. Our communications strategy is guided by listening to what you currently do and what your customers say they need and also reviewing all elements of the marketing mix from traditional advertising and collateral materials to direct sales and call center functions.
We conduct complete marketing and communications audits that not only provide an evaluation of what your market says it desires and what you currently do to meet that need, but also consider market potential. An added bonus is that Corporate Health Group audits always clearly define the resources it takes to achieve what is desired.
A special niche Corporate Health Group offers is physician communication support including communication training with the marketing team and/or providing implementation plans for practice marketing. |
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